diff --git a/crates/release_channel/src/lib.rs b/crates/release_channel/src/lib.rs
index 1052fc0c66..57597f4e82 100644
--- a/crates/release_channel/src/lib.rs
+++ b/crates/release_channel/src/lib.rs
@@ -44,10 +44,10 @@ pub static RELEASE_CHANNEL: LazyLock<ReleaseChannel> =
 #[cfg(target_os = "windows")]
 pub fn app_identifier() -> &'static str {
     match *RELEASE_CHANNEL {
-        ReleaseChannel::Dev => "Zed-Editor-Dev",
-        ReleaseChannel::Nightly => "Zed-Editor-Nightly",
-        ReleaseChannel::Preview => "Zed-Editor-Preview",
-        ReleaseChannel::Stable => "Zed-Editor-Stable",
+        ReleaseChannel::Dev => "Gwen-Editor-Dev",
+        ReleaseChannel::Nightly => "Gwen-Editor-Nightly",
+        ReleaseChannel::Preview => "Gwen-Editor-Preview",
+        ReleaseChannel::Stable => "Gwen-Editor-Stable",
     }
 }
 
diff --git a/crates/zed/resources/windows/app-icon-gwen.ico b/crates/zed/resources/windows/app-icon-gwen.ico
new file mode 100644
index 0000000000..10706f10d1
Binary files /dev/null and b/crates/zed/resources/windows/app-icon-gwen.ico differ
diff --git a/crates/zed/resources/windows/zed.iss b/crates/zed/resources/windows/gwen.iss
similarity index 99%
rename from crates/zed/resources/windows/zed.iss
rename to crates/zed/resources/windows/gwen.iss
index b0481daa6a..9ec41aa714 100644
--- a/crates/zed/resources/windows/zed.iss
+++ b/crates/zed/resources/windows/gwen.iss
@@ -2,7 +2,7 @@
 AppId={#AppId}
 AppName={#AppName}
 AppVerName={#AppDisplayName}
-AppPublisher=Zed Industries
+AppPublisher=yrkaierx
 AppPublisherURL=https://www.zed.dev/
 AppSupportURL=https://www.zed.dev/
 AppUpdatesURL=https://www.zed.dev/
@@ -65,7 +65,7 @@ Name: "addtopath"; Description: "{cm:AddToPath}"; GroupDescription: "{cm:Other}"
 Name: "{app}"; AfterInstall: DisableAppDirInheritance
 
 [Files]
-Source: "{#ResourcesDir}\Zed.exe"; DestDir: "{code:GetInstallDir}"; Flags: ignoreversion
+Source: "{#ResourcesDir}\Gwen.exe"; DestDir: "{code:GetInstallDir}"; Flags: ignoreversion
 Source: "{#ResourcesDir}\bin\*"; DestDir: "{code:GetInstallDir}\bin"; Flags: ignoreversion
 Source: "{#ResourcesDir}\tools\*"; DestDir: "{app}\tools"; Flags: ignoreversion
 Source: "{#ResourcesDir}\appx\*"; DestDir: "{app}\appx";  BeforeInstall: RemoveAppxPackage; AfterInstall: AddAppxPackage; Flags: ignoreversion; Check: IsWindows11OrLater
@@ -1258,8 +1258,8 @@ Root: HKCU; Subkey: "Environment"; ValueType: expandsz; ValueName: "Path"; Value
 ; URI Scheme
 Root: HKCU; Subkey: "Software\Classes\zed"; ValueType: "string"; ValueData: "URL:zed Protocol"; Flags: uninsdeletekey
 Root: HKCU; Subkey: "Software\Classes\zed"; ValueType: "string"; ValueName: "URL Protocol"; ValueData: ""
-Root: HKCU; Subkey: "Software\Classes\zed\DefaultIcon"; ValueType: "string"; ValueData: "{app}\Zed.exe,1"
-Root: HKCU; Subkey: "Software\Classes\zed\shell\open\command"; ValueType: "string"; ValueData: """{app}\Zed.exe"" ""%1"""
+Root: HKCU; Subkey: "Software\Classes\zed\DefaultIcon"; ValueType: "string"; ValueData: "{app}\Gwen.exe,1"
+Root: HKCU; Subkey: "Software\Classes\zed\shell\open\command"; ValueType: "string"; ValueData: """{app}\Gwen.exe"" ""%1"""
 
 [Code]
 function WizardNotSilent(): Boolean;
diff --git a/crates/zed/resources/windows/zed.sh b/crates/zed/resources/windows/gwen.sh
similarity index 80%
rename from crates/zed/resources/windows/zed.sh
rename to crates/zed/resources/windows/gwen.sh
index 734b1a7eb0..8eb5b7d784 100644
--- a/crates/zed/resources/windows/zed.sh
+++ b/crates/zed/resources/windows/gwen.sh
@@ -17,9 +17,9 @@ if [ $IN_WSL = true ]; then
     if [ -z "$WSL_USER" ]; then
         WSL_USER="$USERNAME"
     fi
-    "$ZED_PATH/zed.exe" --wsl "$WSL_USER@$WSL_DISTRO_NAME" "$@"
+    "$ZED_PATH/gwen.exe" --wsl "$WSL_USER@$WSL_DISTRO_NAME" "$@"
     exit $?
 else
-    "$ZED_PATH/zed.exe" "$@"
+    "$ZED_PATH/gwen.exe" "$@"
     exit $?
 fi
diff --git a/script/bundle-windows.ps1 b/script/bundle-windows.ps1
index 786f07922b..14b30f2e05 100644
--- a/script/bundle-windows.ps1
+++ b/script/bundle-windows.ps1
@@ -117,7 +117,7 @@ function BuildZedAndItsFriends {
     Write-Output "Building Zed and its friends, for channel: $channel"
     # Build zed.exe, cli.exe and auto_update_helper.exe
     cargo --config .cargo/bundle-config.toml build --release --package zed --package cli --package auto_update_helper --target $target
-    Copy-Item -Path ".\$CargoOutDir\zed.exe" -Destination "$innoDir\Zed.exe" -Force
+    Copy-Item -Path ".\$CargoOutDir\gwen.exe" -Destination "$innoDir\Gwen.exe" -Force
     Copy-Item -Path ".\$CargoOutDir\cli.exe" -Destination "$innoDir\cli.exe" -Force
     Copy-Item -Path ".\$CargoOutDir\auto_update_helper.exe" -Destination "$innoDir\auto_update_helper.exe" -Force
     # Build explorer_command_injector.dll
@@ -147,7 +147,7 @@ function BuildRemoteServer {
         & "$innoDir\sign.ps1" $remoteServerSrc
     }
 
-    $remoteServerDst = "$env:ZED_WORKSPACE\target\zed-remote-server-windows-$Architecture.zip"
+    $remoteServerDst = "$env:ZED_WORKSPACE\target\gwen-remote-server-windows-$Architecture.zip"
     Write-Output "Compressing remote_server to $remoteServerDst"
     Compress-Archive -Path $remoteServerSrc -DestinationPath $remoteServerDst -Force
 
@@ -242,8 +242,8 @@ function DownloadConpty {
 function CollectFiles {
     Move-Item -Path "$innoDir\zed_explorer_command_injector.appx" -Destination "$innoDir\appx\zed_explorer_command_injector.appx" -Force
     Move-Item -Path "$innoDir\zed_explorer_command_injector.dll" -Destination "$innoDir\appx\zed_explorer_command_injector.dll" -Force
-    Move-Item -Path "$innoDir\cli.exe" -Destination "$innoDir\bin\zed.exe" -Force
-    Move-Item -Path "$innoDir\zed.sh" -Destination "$innoDir\bin\zed" -Force
+    Move-Item -Path "$innoDir\cli.exe" -Destination "$innoDir\bin\gwen.exe" -Force
+    Move-Item -Path "$innoDir\gwen.sh" -Destination "$innoDir\bin\gwen" -Force
     Move-Item -Path "$innoDir\auto_update_helper.exe" -Destination "$innoDir\tools\auto_update_helper.exe" -Force
     if($Architecture -eq "aarch64") {
         New-Item -Type Directory -Path "$innoDir\arm64" -Force
@@ -261,7 +261,7 @@ function CollectFiles {
 }
 
 function BuildInstaller {
-    $issFilePath = "$innoDir\zed.iss"
+    $issFilePath = "$innoDir\gwen.iss"
     switch ($channel) {
         "stable" {
             $appId = "{{2DB0DA96-CA55-49BB-AF4F-64AF36A86712}"
@@ -306,17 +306,17 @@ function BuildInstaller {
             $appAppxFullName = "ZedIndustries.Zed.Nightly_1.0.0.0_neutral__japxn1gcva8rg"
         }
         "dev" {
-            $appId = "{{8357632E-24A4-4F32-BA97-E575B4D1FE5D}"
-            $appIconName = "app-icon-dev"
-            $appName = "Zed Dev"
-            $appDisplayName = "Zed Dev"
-            $appSetupName = "Zed-$Architecture"
+            $appId = "{0497B7B8-186F-4CE7-A6E0-A20EADA832E1}"
+            $appIconName = "app-icon-gwen"
+            $appName = "Gwen"
+            $appDisplayName = "Gwen"
+            $appSetupName = "Gwen-$Architecture"
             # The mutex name here should match the mutex name in crates\zed\src\zed\windows_only_instance.rs
-            $appMutex = "Zed-Dev-Instance-Mutex"
-            $appExeName = "Zed"
-            $regValueName = "ZedDev"
-            $appUserId = "ZedIndustries.Zed.Dev"
-            $appShellNameShort = "Z&ed Dev"
+            $appMutex = "Gwen-Editor-Dev-Instance-Mutex"
+            $appExeName = "Gwen"
+            $regValueName = "GwenDev"
+            $appUserId = "yrkaierx.Gwen.Dev"
+            $appShellNameShort = "Gwen"
             $appAppxFullName = "ZedIndustries.Zed.Dev_1.0.0.0_neutral__japxn1gcva8rg"
         }
         default {
@@ -328,7 +328,7 @@ function BuildInstaller {
     # Windows runner 2022 default has iscc in PATH, https://github.com/actions/runner-images/blob/main/images/windows/Windows2022-Readme.md
     # Currently, we are using Windows 2022 runner.
     # Windows runner 2025 doesn't have iscc in PATH for now, https://github.com/actions/runner-images/issues/11228
-    $innoSetupPath = "C:\Program Files (x86)\Inno Setup 6\ISCC.exe"
+    $innoSetupPath = "F:\Cache\inno6\ISCC.exe"
 
     $definitions = @{
         "AppId"          = $appId